About

I started my career on the marketing side of the games industry and spent years on community management and launch strategy. Over time, my interest shifted from how products are promoted to how they are made.

For the past five years I have worked with film and animation studios. I focus on bringing AI tools into creative processes, how teams respond to this shift culturally, and where it creates real value.

This site is a working notebook where I process what I learn in public. I try to write once a week: less, but to the point.

• ProjectBuilding an AI-assisted storyboard workflow for an animation studio.
• Reading"The Creative Act" (Rick Rubin) and recent papers on generative models.
• LearningWhere diffusion models stand on video: Runway and open-source alternatives.

• 2023—Independent consulting: AI transformation for studios and technology teams.
• 2021Led product strategy at a game studio; worked on blockchain economies.
• 2018Marketing director; three global game launches.
• 2015First roles in community management and content strategy.
• 2013Career start: digital marketing, Istanbul.

• 01AI-assisted production workflows and studio transformation.
• 02Game and digital product marketing, community strategy.
• 03Rapid prototyping and internal tools with vibe coding.
• 04Technology communication: explaining complex topics simply.

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For a project, a speaking invitation, or just to say hello.

Write to me