---
title: "Apple takes more than 100% of smartphone industry profit"
description: "BMO: Apple took 103.6% of smartphone operating profit in fiscal Q3 2016 as Samsung fell to 0.9% after Note 7, while unit share stayed with Samsung."
canonical_url: https://www.oguzhan.co/apple-over-100-percent-smartphone-industry-profit/
author: "Oğuzhan Koçaklı"
author_url: https://www.oguzhan.co/about/
date_published: 2016-11-05T10:04:09+00:00
date_modified: 2026-09-14T05:53:29+00:00
language: en
translations:
  tr: https://www.oguzhan.co/tr/applein-akilli-telefonda-kari-yuzde-100u-gecti/
---

# Apple takes more than 100% of smartphone industry profit

Apple does not lead smartphones by unit volume, but it leads by profit, and the gap widened after Samsung’s Galaxy Note 7 crisis.

According to a [report](http://www.investors.com/news/technology/click/apple-iphone-grabs-104-of-smartphone-industry-profit-in-q3/) from BMO Capital Markets analyst Tim Long on industry operating profits, Apple alone took 103.6% of smartphone profits in fiscal Q3 2016. How can a share exceed 100%? Other makers lost money, so Apple’s profit was larger than the industry total. Long says Apple had about 90% a year earlier; Samsung’s pain helped Apple’s share jump roughly 15 points.

Samsung managed only 0.9% of smartphone profit that quarter. LG and HTC also lost money. By units, Samsung still led with 21.7% share, followed by Apple at 13.2% and Huawei at 9.7%. BMO puts total smartphone shipments at 346 million, up 2.1% year over year.