---
title: "Yemeksepeti’s viral Crime and Punishment campaign"
description: "Yemeksepeti's interactive Suç ve Ceza campaign puts six directors on camera and lets users pick playful punishments after service fails."
canonical_url: https://www.oguzhan.co/yemeksepeti-crime-and-punishment-viral-campaign/
author: "Oğuzhan Koçaklı"
author_url: https://www.oguzhan.co/about/
date_published: 2016-11-05T11:08:24+00:00
date_modified: 2026-09-14T05:54:17+00:00
language: en
translations:
  tr: https://www.oguzhan.co/tr/yemeksepetinden-muhtesem-viral-kampanya-suc-ceza/
---

# Yemeksepeti’s viral Crime and Punishment campaign

Yemeksepeti’s latest creative viral borrows from [Crime and Punishment](https://sucveceza.yemeksepeti.com/). Customers who disliked a part of the service can punish company directors in a partly interactive story that branches on their choices.

![yemeksepeti-succeza](http://www.oguzhan.co/wp-content/uploads/2016/11/yemeksepeti-succeza-300x143.jpg)

In the [Suç ve Ceza](https://sucveceza.yemeksepeti.com/) film, Marketing Director Barış Sönmez, COO Nedim Nahmias, UX Director Onur Bilgi, Sales Director Korhan Erçin, IT Director Bülent Akar, and HR Director Ceren Dereobalı all appear. A Yemeksepeti leader apologizes for past mistakes. If an apology is not enough, you face six executives and can “punish” your pick with cake, ketchup and mayo, or a toy gun, among other bits.

Slow-motion penalties and many endings make dozens of versions. The campaign flips Yemeksepeti’s food brand into a playful fight and still feels on-brand. Earlier, Fakatiyiyedik highlighted big data and personalization. Crime and Punishment leads with a simpler message: control sits with the customer.