Facebook tries to be Snapchat with Messenger Day

Social Media 1 min 02 Oct 2016
Cover image for Facebook tries to be Snapchat with Messenger Day
Messenger Day rolls out Snapchat-like 24-hour stories in Poland, with a heavier sticker focus and no Facebook feed surface.

messenger-snapchatMessenger, which keeps trying to stand apart from Facebook, is previewing Messenger Day, a Stories-like feature, in Poland for now.

With Messenger Day you can share photos and videos that disappear after 24 hours, add text, drawings, and filters, and browse friends’ updates in My Day. Unlike Snapchat, it leans harder on stickers across many categories so you can say how you feel or what you plan to do.

After Instagram Stories, Facebook is now trying the same idea inside Messenger, smartly testing where Snapchat is not yet huge. Facebook’s note matches that: “Messenger is where people come to share what happened during the day with family and friends. We are running a small test in Poland so those moments can be shared visually too. That is all we have to say for now.”

Messenger Day only works inside the Messenger app. You will not see the stories on Facebook itself.

Oğuzhan Koçaklı

I have worked professionally in marketing, gaming and blockchain since 2015. I have helped create and carry out marketing strategies for many major brands. These days I work on mobile games and blockchain integration for games. AI has been my hobby for many years.

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