Apple to unveil new MacBooks on 27 October

Technology 1 min 20 Oct 2016
Cover image for Apple to unveil new MacBooks on 27 October
Apple's invite for 27 October uses a "hello world" theme that usually means Macs, with a redesigned MacBook Pro as the main act.

As expected, Apple is hosting a special event on 27 October. Invite artwork built around “hello world” strongly hints at a Mac show: “hello” has been tied to the Mac since the original introduction in 1984.

In Cupertino, Apple is widely expected to refresh the MacBook Pro and may also update MacBook Air and iMac. The headline should be a thorough redesign of MacBook Pro, a line that has gone without a dramatic change for a long time.

Leaks suggest a thinner chassis, USB-C connectivity, and color options similar to iPhone, iPad, and MacBook: gold, gray, and silver. The most talked-about change is a new control strip in place of the traditional function-key row, potentially an OLED strip that adapts to the app you are using, alongside a larger Force Touch trackpad.

If the rumors hold, this is the biggest MacBook Pro rethink in years. Pricing and exact configs will land with the keynote.

Oğuzhan Koçaklı

I have worked professionally in marketing, gaming and blockchain since 2015. I have helped create and carry out marketing strategies for many major brands. These days I work on mobile games and blockchain integration for games. AI has been my hobby for many years.

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